San Diego Hypnotist

Advocating Mental, Physical, Emotional, Spiritual Fitness

Movie Popcorn?

popcorn.jpgAn excerpt from this article, called Seduced By Snacks: http://www.nytimes.com/2006/10/11/dining/11snac.html?_r=1&oref=slogin

An appalling example of our mindless approach to eating involved an experiment with tubs of five-day-old popcorn. Moviegoers in a Chicago suburb were given free stale popcorn, some in medium-size buckets, some in large buckets. What was left in the buckets was weighed at the end of the movie. The people with larger buckets ate 53 percent more than people with smaller buckets. And people didn’t eat the popcorn because they liked it, he said. They were driven by hidden persuaders: the distraction of the movie, the sound of other people eating popcorn and the Pavlovian popcorn trigger that is activated when we step into a movie theater.” This is a great article! Highly recommended reading!

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1 Comment»

  Lorraine wrote @

This book is amazing – Mindless Eating: Why We Eat More Than We Think. Every chapter, every test is more telling than the last! You would enjoy this book!
Lorraine


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